Things on the social media front are always busy, no more so then when Instagram, Facebook and some fresh ideas about customer engagement hit the wire. Here's a quick rundown.
Instagram, as expected after being bought out by Facebook, has announced that their next feature will be live video. It's been a big hit on Facebook so it's only a natural that this would be extended to the Instagram platform. In other Instagram news, the company has recently added new features to Instagram stories.
Twitter has announced an anti-trolling "mute" feature in an effort to curb cyber bullying that has long been needed.
WhatsApp, the popular messaging app aimed at easy use worldwide, is rolling out video calling to more than 1 billion users.
Facebook is finally getting around to integrating Instagram and Messenger services into their ecosystem. After a long wait, users will be able to access Instagram and Messenger services in one place. As reported on digitaltrends.com, "The social network announced on Tuesday that it is updating its Pages Manager mobile app with a new, unified inbox that lets page admins access their Facebook, Instagram, and Messenger interactions in one place. The new feature lets you reply to Facebook comments, visitor posts, reviews, messages and Instagram comments directly from the inbox by tapping on the content you want to answer."
Google+, sometimes justifiably, takes a pretty good pasting in the press and among users. Central to the argument is the platform's irrelevance. Well, here are five ways to leverage Google+ for your business. The advice offers no real surprises since what you need to do on Google+ is essentially the same things you need to do on other social media platforms (have complete profiles, post regularly and, in the Google+ case, keep expanding your circles). Google+ does have some advantages. Google+ content gets indexed immediately and shows up in search results. Wonder if it shows up immediately in Bing? Hmm...
Snapchat is getting ready to go public with a whopping IPO, targeting March with an estimated $20 - $25 billion valuation. Call me crazy. I still don't get Snapchat's allure and I manage social media.
Taming social media for business use takes a regimented, disciplined approach. Of all the trends that came and went in 2016, video was not one of them. Video remains one of the best things you can do for your business. When done right, it creates intimacy and fosters engagement with your clients. 2017 will likely be no different. Here are seven trends to watch for and what they'll mean for you.
Until next time. Stay curious and engaged.